How do you continue to establish that important brand? The next step in doing so involves you personally. It is your business card and stationary design. This step should not be considered lightly since your business card is sometimes the very first impression people will receive of your company.
Business cards are an essential part of a marketing promotion and company image. When you hand someone your business card, they will form an opinion about your company. Letterhead is one of the key elements to your corporate identity. It is ground zero from a design standpoint. The layout, typestyles, and colors you establish here dictate the design of all the pieces that follow — from your business cards and envelopes to your website brochure.
Letterhead, envelopes and business cards are your company’s foot soldiers – promoting your business, service or product as they make their way around from one pair of eyes to the next. And in an ever-competitive world, you better make sure that your business card, or letterhead, grabs the attention of your desired audience before your competition. And once viewed, you need to leave a lasting impression – the ‘WOW factor’ – so that your services or products come to mind in the future when they may be required.